Content & Design guide
AI-generated content and design: the 3 checks a scan runs
Whether your content and design read as original and considered, or generic and AI-generated.
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Pages that read as machine-written are easy to spot and easy to distrust. These checks look at the text on each page, at design patterns that AI site builders repeat, and at invisible characters some AI tools leave in copied text.
1 of these 3 checks run on the free scan, with no account. The other 2 run on Pro.
- 1
AI-written content check
FreeA heuristic estimate (like ZeroGPT/GPTZero) of how AI-generated your page text reads. Advisory, not proof.
- 2
AI-generated design tells
ProSpots the common "vibecoded" design signals: stock fonts, generic icons, template layouts.
- 3
Hidden text watermarks
ProChecks your page text for invisible Unicode characters used to watermark, fingerprint, or hide data, including the technique used to hide instructions from AI browsing tools.
Common fixes
What the report most often tells you to do when one of these checks fails.
- Rewrite the passages the scan flags in your own words, with specifics about your product.
- Replace template-default design choices with ones specific to your product, unless they are a deliberate brand choice.
- Strip invisible Unicode characters from your CMS or editor output, unless you added them on purpose.
Run these 3 Content & Design checks on your site
One scan covers this list and the other categories, and the report says what to fix first.